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The "Why" in what we do

| April 13, 2017

This picture might look like just another proud Grandpa photo.  It is of course, but it’s also more than that.  This picture is an important reminder of my “why” for the past 30 years: the well-being of my wife, daughters, and now my incredible grandson, Axel.

Much of what I do as a financial advisor is to help clients understand their “why.”  It’s the “why” in our lives that enables us to make sacrifices and helps us develop the drive and discipline to save and invest for the future. 

Financial planning is building a sound strategy to provide the best opportunity to fulfill your “why.”  We love helping our clients do just that.


‘He who has a clear why can endure any how.’  - Friedrich Nietzsche


Axel James Olson, 8 months, with his mother Jessica Murprhey Olson